Robot Wine Love

The first pervasive game* of the Cinque Terre – Adopt a Rob, download the app, and explore the Cinque Terre your way.

*What is a pervasive game? Pervasive games are playful activities that use everyday spaces and objects to create an active narrative for the user, inviting them to see reality from a different perspective and interact with it in ways that break from the usual daily routines.

“They’re many. They’re small. They’re curious.”

On an ordinary sunny day, the spaceship landed in our vineyard, and out came some small beings, little robots, initially disoriented. They come from an unknown place. Their mission is to study the wonders of the universe. They’ve come to our planet to discover new things, and they’ve landed right in our vineyard! They call themselves “Rob” in general, but you can call them whatever you like. Choose your next travel companion and set off together to explore the Cinque Terre at your own pace.

How it works:

  1. Adopt your Rob, introduce yourselves, and get to know each other.
  2. Download the web app on your smartphone and choose the missions you prefer. You decide where to go, and when.
  3. When you reach a POV (Point of View), read your mission and take a photo with your Rob, upload it to Instagram, and tag Cantina Capellini.
  4. If you complete at least 10 missions and share the photos on social media, come back to the vineyard and we’ll gift you a free glass of wine!
Play Video

In this experience, you’re the protagonist!

Join together in the various missions of the journey through three different paths: “History and Culture of Wine,” “Emotions and Beauty,” and “Folk Traditions and Curiosities,” and share them with our community of travelers. You’ll discover the Cinque Terre in all their splendor through the eyes of a Rob. Tell us about the places, but also the tastes, smells, and your emotions.

A new way to visit the Cinque Terre.